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Ebonie L. Gipson leading a session, holding up a handout in front of a room
Client results from a Flint, Michigan consulting firm

Results you can point to.

Selected work with entrepreneurs, community partners and brands, from first plans to national features.

By the numbers

What clients have built

300%

Hoop Mobb

Exceeded its first six-figure financial goal by 300%.

3K+

Jolie Noire

Grew its email list from under 300 to more than 3,000 subscribers.

25+

City of Flint

Businesses took part in the Holiday Pop Up Shop IBSC created and managed.

Client brands have been featured in TIME, Essence, Marie Claire, Black Enterprise, Cosmopolitan and The Wall Street Journal.

Case studies

Entrepreneurs and product brands

Owners who went from side business to full-time, multi-year growth.

Product brand

Hoop Mobb

Highlights

  • Transitioned to full-time entrepreneurship within 1 year
  • Exceeded the first six-figure financial goal by 300%
  • Multiple years of six-figure-plus revenue
  • Several celebrity features and product placements
  • Built a revenue-generating Facebook community of 5K+ members
  • Product featured in TIME Magazine
  • Listed in the QuickBooks Small Business Saturday Gift Guide

How IBSC supported

  • Strategic planning
  • Coaching and leadership development
  • Full-time transition support
  • Brand management
  • Operations and inventory
  • Sales and product direction
  • Facebook group growth
  • Client retention
Product brand

Jolie Noire

Highlights

  • Product placement in Target and Sam’s Club
  • Secured a six-figure product distribution deal
  • Multiple years of six-figure-plus revenue
  • Grew the email list from under 300 to 3K+ subscribers
  • Featured in Essence, Marie Claire, Black Enterprise and Cosmopolitan

How IBSC supported

  • Strategic planning
  • Brand management
  • Email marketing
  • Facebook ads
  • Public relations
  • Creative direction
  • National distribution preparation
  • Operations training
Retail brand

Elle Jae Essentials

Highlights

  • Transitioned to full-time entrepreneurship within 1 year
  • Multiple years of six-figure-plus revenue
  • Secured multiple locations
  • Awarded grant funding from 100K Ideas and a $10K grant from the Detroit Pistons
  • Built a revenue-generating Facebook community of 1.3K+ members
  • Highlighted by Facebook’s Sheryl Sandberg in the #BuyBlackFriday initiative
  • Featured in The Wall Street Journal

How IBSC supported

  • Strategic planning
  • Full-time transition support
  • Brand management
  • Two grand openings
  • Team recruitment and training
  • Public relations
  • Pitch preparation
  • Facebook group growth

Course and program launches

Course launch

Sparkle Rattler Brand

Highlights

  • Launched a revenue-generating course and training cohort

How IBSC supported

  • Strategic planning
  • Course framework and creation
  • Systems support
Course design

CFOish

Pam Bell, CPA

Highlights

  • Designed and created the course guide for The QuickBooks Online Course for Growing Businesses

How IBSC supported

  • Course guide design
  • Course guide creation
Community and public sector

Building with partners

Strategy, marketing and project management for organizations investing in Flint and Michigan communities.

Economic development

City of Flint Economic Development

Highlights

  • Worked directly with the City of Flint’s Economic Development Department to connect with small business owners
  • Created and managed the City of Flint Holiday Pop Up Shop
  • More than 25 businesses participated
  • Created the marketing campaign and graphics

How IBSC supported

  • Strategic planning
  • Project management
  • Capacity building
  • Community engagement
  • Economic development
  • Event coordination
  • Branding and marketing
Health and community

MDHHS + Word of Life Christian Church

Michigan Department of Health and Human Services

Highlights

  • Created the grand opening and ongoing marketing for the Word of Life Christian Church Wellness Center launch
  • Managed grand opening planning, public relations and event implementation
  • Established a community growth strategy to increase participation

How IBSC supported

  • Branding and marketing
  • Grand opening project management
  • Community capacity building
  • Social media management
Business support

Flint & Genesee Business Bridge

Highlights

  • Worked directly with community partners on branding, marketing, the landing page and back office data
  • Building out a directory with community partners
  • Working with service providers on email marketing and onboarding processes

How IBSC supported

  • Strategic planning
  • Lead project consultant
  • Project management
  • Capacity building
  • Community engagement
  • Economic development
  • Event coordination
Youth program

Costa Rose Inc. + Tomorrow’s Healthcare Heroes

Highlights

  • Supported logo and website consulting
  • Created a strategic plan for the brand
  • Project management and support for all events
  • Sponsorship deck, event marketing, public relations and printed collateral

How IBSC supported

  • Strategic planning
  • Coaching and leadership development
  • Brand management
  • Sponsorship support
  • Community engagement
  • Facebook page launch
  • Marketing and branding
Public health

Statewide health study communications

With Tulane University’s Epidemiology Department

Highlights

  • Created a statewide communication approach for a federally funded study
  • Rebranded all marketing tools for a more modern brand and message
  • Worked with the team to keep language and messaging compliant

How IBSC supported

  • Strategic planning
  • Lead marketing consultant
  • Project management
  • Capacity building
  • Community engagement
Brand partnership

Jaden Smith’s The Water Box

IBSC created and pitched the partnership concept to Jaden Smith, then supported the launch of The Water Box’s first edition. The Water Box was later featured on The Ellen DeGeneres Show.

Highlights

  • Created and pitched the partnership concept to Jaden Smith
  • Assisted with the launch of The Water Box (first edition)
  • Casting assistance for a documentary with Westbrook Inc.
  • Created the community communication plan for the launch
  • Handled post-launch communication and administrative work

How IBSC supported

  • Strategic planning
  • Project management
  • Communication strategy
  • Product launch strategy
  • Community engagement
  • Social media planning
  • Back office communication systems

Due to confidentiality agreements, not every client’s results can be shared. Results shown reflect each client’s own work and circumstances and are not a guarantee of future outcomes.

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